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Press release
Media and Entertainment|Published Media Audience Measurement|New Zealand|English

Wellington Commercial Radio Audience Measurement

Wellington, 11.11.2016

Survey 3 – 2016

Auckland, November 10, 2016 – Results of the Wellington 2016 Commercial Radio Audience Measurement Survey 3 conducted by GfK were released today at 1pm.

Department of Statistics estimated population data at 30 June 2015 indicates approximately 347,000 people aged 10+ years usually live in the Wellington survey area used for the Commercial Radio Audience Measurement Survey. Of these, 72.6% listen to a commercial radio station each week.

The survey, conducted over 24 weeks and sampling 1,161 people aged 10+ years shows ZM has most commercial station listeners, with 51,300 different people tuning in each week. The Edge has second highest with 50,400 different listeners, followed by The Hits with 49,700. Newstalk ZB has fourth highest commercial cumulative audience of 44,200, and Breeze is fifth highest with 43,200.

The highest commercial station market share was achieved by Newstalk ZB with an 11.6% share of all commercial radio listening. Second highest commercial share is The Breeze with 10%, followed by Edge with 9.2%. Fourth highest commercial share is The Hits with 8.6%, and ZM has fifth highest with 7.9%.

Breakfast results (Mon-Fri 6am-9am) show Newstalk ZB with the highest share; 16.6% of commercial radio breakfast listening, followed by Edge with 9.7%. The Hits is third with 8.8% share of commercial radio breakfast listening, followed by Radio Live on 8.2%, and Breeze is fifth with 7.9%.

The table below shows the weekly cumulative reach and station share results for the latest survey.

Further details of the survey and results for all subscribing commercial radio stations in the Wellington market can be found at http://www.gfk.com/en-nz/insights/report/radio-audience-measurement/

For more information, please contact:

Libby May,

Account Director, Radio, GfK

Mob: 027 5677 333, libby.may@gfk.com


Jana Rangooni,

Chief Executive,

Radio Broadcasters Association

Mob: 021 2 446617, jana@rba.co.nz

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About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

For more information, please visit www.gfk.com or follow GfK on Twitter: https://twitter.com/gfk

Responsible under press legislation:

GfK SE, Global Communications

Jan Saeger

Nordwestring 101

90419 Nuremberg Germany


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Libby May
Libby May
New Zealand