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Press release
Media and Entertainment|Technology|Media Measurement|Marketing Effectiveness|GfK-MRI|United States|English

MRI-Simmons, Engagement Labs partner to help brands, agencies harness the power of word-of-mouth

New York, NY, 05.06.2019

MRI/TotalSocial® fusion links conversations to rich profiles of media audiences

MRI-Simmons, the leading provider of insights on the American consumer, today announced a partnership with Engagement Labs to reveal links between in-person consumer conversations and specific media audiences, segments, and product owner groups. The insights generated by this new partnership allow marketers to activate their offline brand advocates and influencers and “seed” new conversations based on key messaging.

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