Survey 2 – 2016
Auckland, July 21, 2016 – Results of the Major Markets 2016 Commercial Radio Audience Measurement Survey 2 conducted by GfK were released today at 1pm.
Department of Statistics estimated population data at 30 June 2015 indicates approximately 3,162,000 people aged 10+ years usually live in the Major Markets survey area used for the Commercial Radio Audience Measurement Survey. Of these, 78.2% listen to a commercial radio station each week.
The Major Markets coverage area includes Auckland, Wellington, Christchurch, Northland, Waikato, Tauranga, Rotorua, Hawkes Bay, Taranaki, Manawatu, Nelson, Dunedin and Southland.
The survey, conducted over 18 weeks and sampling 10,321 people aged 10+ years shows the Edge Network has most commercial station listeners, with 518,400 different people aged 10+ tuning in each week. Newstalk ZB Network has second highest with 398,600 different listeners, followed by More FM Network with 391,000. The Breeze Network has fourth highest commercial cumulative audience of 360,000, and ZM Network is fifth highest with 347,900.
The highest commercial station market share was achieved by Newstalk ZB Network with an 11.7% share of all commercial radio listening. Second highest commercial share is Edge Network with 8.3%, followed by More FM Network with 8.2%. Fourth highest commercial share is The Sound Network with 7.6%, and Breeze Network has 7.5%.
Breakfast results (Mon-Fri 6am-9am) show Newstalk ZB Network with the highest share; 15.0% of commercial radio breakfast listening, followed by More FM Network with a 9.2% share. The Edge Network is third with 8.0% share of commercial radio listening, followed by Breeze Network with 6.9% and The Rock Network is fifth with 6.3%.
The table attached shows the weekly cumulative reach and station share results for the latest survey.
Further details of the survey and results for all subscribing commercial radio stations in the Major Markets market can be found at http://www.gfk.com/en-nz/insights/report/radio-audience-measurement/
For more information, please contact:
Account Director, Radio, GfK
Mob: 027 5677 333, firstname.lastname@example.org
Radio Broadcasters Association
Mob: 021 2 446617, email@example.com
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