Gregg Lindner, a market research industry veteran with strong experience in leading large syndicated media research organizations while focusing on innovation and quality metrics, has become the new Managing Director of GfK MRI. His appointment takes effect immediately.
Lindner joined GfK last year after over 25 years with Arbitron (later acquired by Nielsen Holdings). At Scarborough Research – a joint venture of Arbitron and The Nielsen Company – he managed the day-to-day operations of the business, including sales, product development, research and operations. He then served as Executive Vice President, Service Innovation, and Chief Research Officer at Arbitron.
"In a world where media and technology are constantly evolving, we are thrilled to have such a seasoned and disciplined leader ready to guide GfK MRI," said Gary W. Cofer, Chief Commercial Officer of GfK in North America. "Gregg understands the key elements of GfK MRI’s success and the trust it has built with clients; but he also has the foresight and wisdom to see where the business needs to go next and how to get there."
After Arbitron was acquired, Lindner worked with the Media Rating Council (MRC) before joining GfK.
Lindner has two degrees from the University of Maryland – a Master’s degree in Quantitative Analysis and Urban Studies and a Bachelor’s degree in Government and Politics.
GfK MRI’s focus on excellence has made it the leading producer of media and consumer research in the United States. GfK MRI's Survey of the American Consumer® is the industry standard for magazine audience ratings in the US and is used in the majority of media and marketing plans in the country. The Survey’s vast database of media usage, demographics, psychographics and consumer behavior makes it a powerful resource for penetrating insight into the actions and motivations of adult American consumers.
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.