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Press release

GfK announces agreement to sell its Animal & Crop Health division


Nuremberg, November 13, 2015 – Leading market research group GfK announced today the agreement to sell its global animal & crop health division to a consortium consisting of Inflexion, a private equity investor, and the current management led by Stephen Hearn. Closing of the transaction is intended to take place in the first quarter of 2016. The deal strengthens GfK’s focus on strategic business areas with synergy potential. At the same time, the deal supports the animal and crop health division’s plans to invest, innovate and grow.

The business, led by its Global Director Stephen Hearn, has grown rapidly since inception, delivering sales of around €30 million (pro-forma base) or $40 million in 2014. Building on the foundations of an already successful business with a long history in agricultural & animal health market research globally, the new company will continue specialising in all aspects of market research in animal health, crop protection, farm machinery & equipment, seed/biotech & fertilizers. All of the approximately 220 employees across 18 major agricultural and animal health markets are planned to transfer to the new company.

Gerhard Hausruckinger, Member of GfK’s Management Board, comments: “This move is a win-win for both GfK and our animal & crop health division. The transaction allows us to focus on areas where we see better strategic fits and better synergy opportunities with other parts of our company. Our agreement includes a partnership approach with the new owners that sets the business up for further success and continued customer benefits.”

In a partnership agreement that is part of the transaction, GfK have agreed to support the new company in the years ahead by allowing them to benefit from GfK’s innovative methodologies, processes and insights. In addition, to provide clients with a global reach, the new company and GfK will collaborate in geographies where the new company does not currently have a presence.

Stephen Hearn, GfK’s Global Director Animal and Crop Health and designated CEO of the new company, comments “We are on the brink of an exciting future with a new, agile organization. We will continue to invest in attracting top market research talent to deliver excellence to our clients through innovation, new product development, acquisitions and joint ventures. We plan to make a significant portion of the new company ‘employee-owned’ to foster this approach.”   

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About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

For more information, please visit www.GfK.com or follow GfK on Twitter: twitter.com/GfK

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Jan Saeger
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90419 Nürnberg
T +49 911 395 4440

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