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Press release
Media and Entertainment|Published Media Audience Measurement|New Zealand|English

Christchurch Commercial Radio Audience Measurement

Christchurch, 11.11.2016

Survey 3 – 2016

Auckland, November 10, 2016 – Results of the Christchurch 2016 Commercial Radio Audience Measurement Survey 3 conducted by GfK were released today at 1pm.

Department of Statistics estimated population data at 30 June 2015 indicates approximately 411,000 people aged 10+ years usually live in the Christchurch survey area used for the Commercial Radio Audience Measurement Survey. Of these, 81.6% listen to a commercial radio station each week.

The survey, conducted over 24 weeks and sampling 1,247 people aged 10+ years, shows More FM has most commercial station listeners, with 100,600 different people tuning in each week. The Edge has second highest with 68,500 different listeners, followed by Breeze with 62,000. Newstalk ZB has fourth highest commercial cumulative audience of 51,000, and The Sound is fifth highest with 50,100.

The highest commercial station market share was also achieved by More FM with a 17.6% share of all commercial radio listening. Second highest commercial share is Newstalk ZB with 11.2%, followed by The Breeze with 10.5%. Fourth highest commercial share is The Sound with 9.0%, and Edge has fifth highest with 7.6%.

Breakfast results (Mon-Fri 6am-9am) show More FM also has the highest share; 22.5% of commercial radio breakfast listening, followed by Newstalk ZB with a 15.3% share. Breeze is third with 9.0% share of commercial radio listening, followed by The Sound on 8.0%, and The Edge is fifth with 7.6%.

The table below shows the weekly cumulative reach and station share results for the latest survey.

Further details of the survey and results for all subscribing commercial radio stations in the Christchurch market can be found at http://www.gfk.com/en-nz/insights/report/radio-audience-measurement/

For more information, please contact:

Libby May,

Account Director, Radio, GfK

Mob: 027 5677 333, libby.may@gfk.com


Jana Rangooni,

Chief Executive,

Radio Broadcasters Association

Mob: 021 2 446617, jana@rba.co.nz

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About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

For more information, please visit www.gfk.com or follow GfK on Twitter: twitter.com/gfk

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Libby May
Libby May
New Zealand