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White paper: Shoppers prefer organic

#Behavior Change


Shoppers prefer organic – what’s new?

This white paper provides insights into the world of organic goods, how this has changed in recent years and the expected trends to come.

Our whitepaper contains insight based on GfK’s Consumer Panel FMCG and Fresh Food and the comprehensive study: “The Market for Organic Food – January to December 2020”, which is updated by GfK on a regular basis.

Use it to understand:

  • The changes that have happened around organic and the drivers behind increased organic goods purchasing
  • Who the organic shoppers are and in which product groups they consume
  • Who sets the trends and what their expectations are
  • In what channels do we encounter the organic buyer


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Keep exploring the external forces which are pulling shoppers in new directions in our Behavior Change Hub.

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