Connected Journeys in a Digital World | Singapore - Connected Consumer 2016
Connected Journeys in a Digital World
by Karthik Venkatakrishnan, APAC Director, Digital Media Intelligence, GfK
Digitalisation and mobile connectivity are altering the retail landscape by changing the way consumers research, shop and even pay for products. Mobile is changing this path to purchase in ways never seen before and brands need to be with the customers at the right moments and influence their think at every point on this journey.
Watch Karthik Venkatakrishnan’s presentation highlights from GfK’s exclusive client event in Singapore in 2016: The Connected Consumer.