logo
EN

01.07.2015

Omnichannel retail strategies: Why one size does not fit all

Where do I find them?

Our global research shows that shoppers behave very differently by country so a one-size-fits-all multichannel approach simply won't deliver for you or your customers.

As customers change their priorities and the way that they shop, new retail models are emerging at overwhelming speeds. We examine where retailers will find tomorrow’s shoppers and how they can anticipate, activate and satisfy shoppers demands, creating a seamless shopping experience across all channels while still making a profit.

A successful retail strategy today relies on understanding your shoppers' needs so that your brand appears in the right way, and at the right time.

For more information about tailoring your strategy for the local market, read the blog: "Where do I find them?"

Related Products

  • GfK Point of Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more
  • GfK Key Account Data

    Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.

    Read more

Related Insights

  • 16.07.2020

    News

    Geomarketing use case: Martlets

    Find out in our use case how geomarketing helped our client Martlets optimize their delivery health care services.

  • 13.07.2020

    News

    Map of the Month: FMCG share of brick-and-mortar retail turnover, ...

    GfK’s Map of the Month for July illustrates fast-moving consumer goods’ (FMCG) share of brick-and-mortar retail turnover in Europe in 2019.

  • 29.06.2020

    News

    Map of the Month: Retail share of private consumption, Europe 2019

    GfK’s Map of the Month for June illustrates the brick-and-mortar retail turnover share of private consumption in Europe in 2019.

View all Insights