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Health|Geomarketing|RegioGraph|Regional Market Data|Picture of the month|Global|English

Map of the month: OTC purchasing power, Germany

Bruchsal, 15.09.2015

GfK’s Map of the Month for September illustrates Germany’s 2015 purchasing power for over-the-counter products at the level of urban and rural districts (source: GfK). GfK Purchasing Power for over-the-counter (OTC) products reveals the population’s disposable income available for spending on over-the-counter health products sold by drugstores.

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK”.

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