GfK's Map of the Month for February shows the distribution of 2017 purchasing power for watches and jewelry in New Zealand.
New Zealanders have a total of approximately €455 mil. for spending on watches and jewelry. This corresponds to an average per-capita purchasing power of €97. But this purchasing power potential varies widely according to region.
At the level of New Zealand's territorial authorities, 33 of these 68 regions have above-average purchasing power for watches and jewelry, while the other 35 regions have below-average values. Inhabitants of Wellington, Ashburton and Waipa have the most per-capita purchasing power for watches and jewelry. According to the GfK study, these three regions have a per-capita purchasing power ranging from €112 to €115 for this product line.
More results from the GfK purchasing power study can be found in our recent press release from November 30, 2017.
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