How social media can give power blender manufacturers a bigger cut of the market

How seriously should manufacturers of small appliances take social media as a channel for communicating with consumers? According to our Social Media Intelligence (SMI) analysis focusing on power blenders, German consumers are very willing to share their experiences, views and advice with others this way. We listened to online conversations to understand how people research the category and their view on the relative positioning of different brands. What we uncovered makes for interesting reading for manufacturers who can use this information when planning their communication tactics and strategies.