GfK MRI’s Tech Snapshot contains highlights from the most recent Survey of the American Consumer® (Spring 2018 report), focusing on the shifting digital landscape. The infographic provides such insights as:
number of US adults living in cellphone-only households continues to climb
podcast listening growing and attracting a young and upscale audience
viewership of major cable news programs broken down by those adults who characterize themselves as either very conservative or very liberal
types of TV subscription services
adults with no traditional TV service tuning in to watch Internet video
how streaming video users access the internet – what’s most popular device?
users of social apps – WhatsApp, Yelp, and Snapchat – diverse and engaged with the content
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GfK Audience Ascription Modelling
GfK’s Audience Ascription Modelling combines our panel-based audience measurement with site census data to provide viewing figures for the multitude of smaller digital entertainment channels.