logo EN

NewYork, 24.08.2018

MRI's Tech Snapshot: Gen Z sets the digital pace

GfK MRI’s Tech Snapshot contains highlights from the most recent Survey of the American Consumer® (Spring 2018 report), focusing on the shifting digital landscape. The infographic provides such insights as:

  • number of US adults living in cellphone-only households continues to climb
  • podcast listening growing and attracting a young and upscale audience
  • viewership of major cable news programs broken down by those adults who characterize themselves as either very conservative or very liberal
  • types of TV subscription services
  • adults with no traditional TV service tuning in to watch Internet video
  • how streaming video users access the internet – what’s most popular device?
  • users of social apps – WhatsApp, Yelp, and Snapchat – diverse and engaged with the content

Related Products

  • GfK Audience Ascription Modelling

    GfK’s Audience Ascription Modelling combines our panel-based audience measurement with site census data to provide viewing figures for the multitude of smaller digital entertainment channels.

    Read more
  • GfK Cross Media Measurement

    The GfK Measurement Platform captures and quantifies cross-media consumer behavior, across all devices - PCs, tablets and mobile.

    Read more
  • GfK Content Appreciation Solution

    Evaluate content across all channels. Metrics are delivered 48 hours post-broadcast by audience group for viewer motivation, promo performance and impact of key figures.

    Read more

Related Insights

  • 22.06.2020


    COVID-19 - Changes in online behavior across LATAM

    Which categories of online use are increasing and decreasing across LATAM?

  • 29.06.2020


    Map of the Month: Retail share of private consumption, Europe 2019

    GfK’s Map of the Month for June illustrates the brick-and-mortar retail turnover share of private consumption in Europe in 2019.

  • 26.06.2020


    GfK Coronavirus Recovery Atlas: forward mapping for the new market ...

    Our latest in-depth, far-reaching report of market insights, commentary and forward projection for the global TCG market. It is richly illustrated ...

View all Insights