logo EN

27.09.2016

Monitoring health and fitness: 16-country comparison

A third of the online population across 16 countries monitor or track their health or fitness via an online or mobile application, or via a fitness band, clip, or smartwatch. Who are they and why are they doing it?

  • China leads this trends, standing at 45 percent on its online population.
  • Brazil and the USA come next, but significantly lower, at 29 percent each, closely followed by Germany (28 percent) and France (26 percent).
  • China, Russia, France, Australia and Canada are the only countries surveyed that have more women than men tracking their health or fitness.
Explore our complete free-of-charge study

Related Products

  • GfK Point of Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more
  • GfK Why2Buy

    Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.

    Read more

Related Insights

  • 26.05.2020

    White papers

    Fit for tomorrow: Analyzing locations

    Download our white paper "Fit for tomorrow: Analyzing locations in the fitness industry with RegioGraph LocationAdvice" for free.

  • 26.05.2020

    News

    Map of the Month: GfK Purchasing Power, Switzerland 2020

    GfK's Map of the Month for May shows the regional distribution of purchasing power in Switzerland in 2020.

  • 14.05.2020

    Articles

    Perfect your promotional tactics with weekly sales insights

    Weekly POS tracking gives marketing managers the tailored insights they need for making the right decision at exactly the right time.

View all Insights