logo EN


MIR - Marketing Intelligence Review - 2019/1

MIR - Marketing Intelligence Review - 2019/1

Újabb ingyenesen letölthető kiadvány marketing szakembereknek!

A tartalomból:

  • Reinventing the Retailer: Retaining Relevance and Customer Access
  • Digitalized Interactive Platforms: Turning Goods and Services into Retail Co-Creation Experiences
  • Keeping Loyalty Programs Fit for the Digital Age
  • The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose
  • Big Data and Analytics in Retailing
  • E-Commerce in a Physical Store: Which Retailing Technologies Add Real Value?
  • eBay: Transforming an Auction House into a Retailing Platform
  • Technologies Turning Future Brick-and-Mortar Stores into Data-Rich Environments

A MIR 2019/1-es száma ITT tölthető le.

Jó olvasást kívánunk.

Related Products

  • GfK Point of Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more
  • GfK Why2Buy

    Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.

    Read more

Related Insights

  • 29.06.2020


    Map of the Month: Retail share of private consumption, Europe 2019

    GfK’s Map of the Month for June illustrates the brick-and-mortar retail turnover share of private consumption in Europe in 2019.

  • 26.06.2020


    GfK Coronavirus Recovery Atlas: forward mapping for the new market ...

    Our latest in-depth, far-reaching report of market insights, commentary and forward projection for the global TCG market. It is richly illustrated ...

  • 24.06.2020


    GfK Expert Panel - The post-lockdown economy

    Sign up for this on-demand-webinar to get an exclusive insight on how purchasing patterns and retail strategies have changed.

View all Insights