What’s moving and shaking the Russian market for engine oils?
The Russian market for engine oils is undergoing a shift: After a good 2013, the market began to stagnate in 2014 and experienced a slow start in 2015. Market players are looking to adapt and transform their strategies. Their focus is shifting from segment expansion (the good old days) to price competition and efforts to minimize the loss of market share. Trends indicate that some smaller players in the automotive industry will be forced to leave the Russian market.
I expect to see a one-digit decrease in sales for engine oils in 2015 because of the expected decline in sales for new cars and overall crisis-related expectations of consumers.
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