logo
search
EN

Bruchsal, 22.05.2019

Map of the Month: Sales area provision, Europe 2018

GfK's Map of the Month for May illustrates per capita sales area provision in Europe in 2018.

According to GfK's latest retail study, Europe's per capita sales area increased by a lower-than-typical amount in 2018 due to the counterbalancing impact of population growth. European consumers thus had an average per capita sales area of 1.13m² at their disposal in 2018 (excludes consideration of the countries of Cyprus, Finland, Greece, Ireland, Malta and Slovenia. The top spots go to Belgium (1.66m²), Austria (1.62m²) and the Netherlands (1.60m²).

Download the map in high-resolution JPG format...

More results from GfK’s recently published European retail analysis and prognosis can be accessed in our recent press release. You can download the complete study "European retail in 2019" here.

The map may be freely distributed and reproduced if the following attribution is included: "Illustration: GfK".

Related Products

  • GfK Out-of-Home Panel

    Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

    Read more
  • GfK Consumer Insights Engine

    A comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more

Related Insights

  • 11.11.2020

    Map of the Month: Sales area provision, Europe 2018 Webinars

    On-demand webinar: Shoppers in a world of change

    How disruption & innovation have transformed the purchase experience and FMCG. Watch this in-depth learning session featuring insights from GfK’s ...

  • 29.10.2020

    Map of the Month: Sales area provision, Europe 2018 Reports

    COVID-19 - Changes in online behavior across Europe - September

    How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report .

  • 29.10.2020

    Map of the Month: Sales area provision, Europe 2018 Webinars

    Leveraging the new home tech landscape: A guide to consumers' ...

    Watch this on-demand webinar. The trend experts at GfK Consumer Life will explore their latest findings on a host of central issues related to smart ...

View all Insights