According to GfK's recent retail study, European consumers spent 30.5% of their available funds for private consumption on brick-and-mortar retail in 2017. This reflects a continuing downward trend, with stationary retail losing ground to online retail as well as recreation and service-related purchases.
GfK's Map of the Month for June illustrates the country-by-country breakdown of the 2017 retail share of private consumption.
The map may be freely distributed and reproduced if the following attribution is included: "Illustration: GfK".
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