GfK's Map of the Month for October illustrates the distribution of 2018 purchasing power for new automobiles in Germany.
Per capita purchasing power for new automobile purchases varies widely across Germany. Among the country's five largest cities, the top spot goes to Munich (€513), followed closely by Frankfurt (€447), Hamburg (€429) and Cologne (€428). Berlin – the nation's capital and most populous city – lags significantly behind (€269).
Hotspots in Germany's mid-sized cities (500,000+ inhabitants) can be found in Stuttgart (€488), Düsseldorf (€467), Hannover (€452), Bremen (€417) and Dresden (€415).
These and similar insights on regional purchasing power allow retailers and manufacturers to tap more market potential and adjust their promotional strategies based on regional purchasing preferences.
In addition to purchasing power for new automobiles, GfK also calculates purchasing power for other automotive product lines, including used automobiles, automobile maintenance and repair, automobile tires and automobile accessories. Purchasing power insights for a wide variety of other industries and product lines are also available.
The map may be freely distributed and reproduced if the following attribution is included: "Illustration: GfK".