logo
search
EN

Bruchsal, 15.11.2018

Map of the Month: GfK Purchasing Power, Europe 2018

GfK's Map of the Month for November shows the distribution of purchasing power across Europe in 2018.

According to GfK's latest purchasing power study, Europeans have an average of €14,292 per person available for spending and saving in 2018. But this per capita purchasing power varies dramatically among the 42 studied countries. First-ranked Liechtenstein is far ahead of the field with €65,438, followed by Switzerland with €40,456 and Iceland at €32,958. At the other end of the spectrum are Moldova and the Ukraine, with just €1,843 and €1,318 respectively. Purchasing power insights help retailers and manufacturers identify the most lucrative regions for selling and promoting their products.

Download the map in high-resolution JPG format...

The study "GfK Purchasing Power Europe 2018" is available for 42 European countries at detailed regional levels such as municipalities and postcodes, along with seamlessly fitting data on inhabitants and households as well as digital maps.

More results from GfK’s purchasing power study can be found in our recent press release.

The map may be freely distributed and reproduced if the following attribution is included: "Illustration: GfK".

Related Products

  • GfK Out-of-Home Panel

    Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

    Read more
  • GfK Consumer Insights Engine

    A comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more

Related Insights

  • 29.10.2020

    Reports

    COVID-19 - Changes in online behavior across Europe - September

    How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report .

  • 19.10.2020

    Articles

    If you know this Black Friday will be like no other, you can take ...

    How changes in shopping habits will affect your biggest sales season of the year.

  • 23.09.2020

    Reports

    Know how sustainability concerns impact shopping behavior

    Learn how values and shopping behavior are changing based on environmental concerns so you can take action in our Who Cares? Who Does? Report.

View all Insights