logo
EN

Bruchsal, 18.01.2018

Map of the month: GfK Purchasing Power Germany 2018



GfK's map of the month for January shows the distribution of per-capita purchasing power in Germany in 2018.

Download the map in high-resolution JPG format...

According to the 2018 GfK purchasing power study, Germans have €22,992 per person for consumer purchases, living expenses, recreation and saving. This amounts to a nominal per-person increase of 2.8 percent or €633 compared to the previous year.

While purchasing power is rising across all of Germany, the western federal states continue to significantly outpace the eastern federal states. Among the many insights contained in the study is the fact that not all of Germany's large cities have above-average purchasing power. In terms of per-capita purchasing power, the capital city of Berlin falls eight percent below the national average, with Dortmund and Dresden coming in at a similar level. Lagging even further behind is the city of Leipzig, which has 12 percent less than the average.

These and other insights from the study allow retailers, manufacturers and service providers to tailor their sales and marketing strategies based on local market potential.

More results from the GfK purchasing power study can be found in our recent press release.

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK”.

About GfK

GfK connects data and science. Innovative research solutions provide answers for key business questions around consumers, markets, brands and media – now and in the future. As a research and analytics partner, GfK promises its clients all over the world “Growth from Knowledge”. For more information, please visit www.gfk.com or follow GfK on Twitter: https://twitter.com/GfK.

Related Products

  • GfK Consumer Insights Engine

    A comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more
  • GfK Why2Buy

    Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.

    Read more

Related Insights

  • 05.06.2020

    Reports

    COVID-19 - Changes in online behavior across Europe

    Which categories of online use are increasing and decreasing across Europe? Time spent on categories like News Public Services, Communication and ...

  • 16.07.2020

    News

    Geomarketing use case: Martlets

    Find out in our use case how geomarketing helped our client Martlets optimize their delivery health care services.

  • 13.07.2020

    News

    Map of the Month: FMCG share of brick-and-mortar retail turnover, ...

    GfK’s Map of the Month for July illustrates fast-moving consumer goods’ (FMCG) share of brick-and-mortar retail turnover in Europe in 2019.

View all Insights