logo
search
EN

31.05.2016

Making the smart home a reality

Thanks to advancements in technology, the smart home concept is now a reality. But why has consumer uptake been so slow? How can brands address consumer concerns? Which features appeal most to consumers?

Turning research into smart business decisions

We asked 7,000 consumers from 7 markets (Brazil, Germany, South Korea, UK, US, China, Japan)  their thoughts on the smart home. Stay ahead of the competition by purchasing our detailed market-by-market reports.

Download our smart home white paper

Explore the Connected Consumer

Related Products

  • GfK Out-of-Home Panel

    Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

    Read more
  • GfK Market Intelligence: Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more

Related Insights

  • 29.10.2020

    Making the smart home a reality Reports

    COVID-19 - Changes in online behavior across Europe - September

    How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report .

  • 19.10.2020

    Making the smart home a reality Articles

    If you know this Black Friday will be like no other, you can take ...

    How changes in shopping habits will affect your biggest sales season of the year.

  • 23.09.2020

    Making the smart home a reality Reports

    Know how sustainability concerns impact shopping behavior

    Learn how values and shopping behavior are changing based on environmental concerns so you can take action in our Who Cares? Who Does? Report.

View all Insights