Key take-aways from the year-end peak trading season
Black Friday is now the biggest sales event in the retail year in many key markets. GfK’s retail expert Michael McLaughlin explains how the end-of-year peak trading season changed and what this means for your promotional tactics and planning. Watch our video.
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GfK Out-of-Home Panel
Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.