Mobile internet access is increasingly becoming not just the first option, but also the preferred way for a large proportion of the online population across Asia Pacific to get connected. In fact, accessing the internet via the smartphone has become a daily activity for over 80 percent of some of the region‘s connected population. What are their media habits and what do they do on their smartphones? How are they engaging their favourite brands online?
GfK conducted The Connected Asian Consumer study in April – May 2016 amongst 8,000+ smartphone owners across Asia Pacific countries including China, Japan, India, Australia, Singapore, Indonesia, Thailand and Vietnam. Smartphone users who are online regularly were surveyed to gain a deeper understanding of consumers’ habits in the digital space.