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Global Study|Global|English

How important is the look & style of technology products?

31.08.2015

International average for importance of look and style in buying tech products

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With a number of new technology gadgets being launched this summer, this is the perfect time for investigating how important the look and style of a technology product is to consumers, in deciding which one to buy.

We asked over 26,000 consumers aged 15 or older in 22 countries how strongly they agree - or disagree - with the statement "The look and style of a technology product is very important in deciding which one to buy”.

  • Overall, one in three consumers firmly agree (top 2 boxes) that the look and style of a technology product is very important in deciding which one to buy
  • Agreement is highest in Turkey, Mexico and Brazil
  • Sweden, Belgium and Japan have highest percentages disagreeing
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