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Media and Entertainment|Media Measurement|United States|English

Home Technology: Voice Controlled Media

New York, NY, 26.04.2017

GfK’s new “Commanding Media” report, one of an annual series of reports known as The Home Technology Monitor®, has released new findings. The study explores the general use of voice commands with technology devices, along with a deep dive into the usage of Amazon Echo and Google Home devices.

Download the full infographic here.

The new study, “Commanding Media 2017,” is based on interviews with 1,012 members of GfK’s KnowledgePanel®, of which 108 were DHA owners. The report also includes:

  • brief details about voice command usage with smartphones, tablets, computers, and TVs/TV-connected devices
  • a user experience (UX) evaluation of DHA devices, with recommendations for the future
  • exploration of privacy and device compatibility issues among potential DHA buyers
  • profiles of active DHA users
  • in-depth descriptions of how the devices are being used
  • DHA user likes and dislikes

For more detail, read our press release.

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