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Global Study|Connected Consumer|Global|English

Car features: which are ‘very important’?

22.02.2017

Global study: Latest driver technology ‘very important’ to 1 in 3 people across 17 countries

In a survey of which vehicle features consumers say are ‘very important’ to have, areas such as safety in an accident, reliability, fuel economy and low running costs naturally top of the list.

However, significant numbers also state that having the latest driver technology  (36%) and passenger technology (28%)  is ‘very important’ to them – and the percentage claiming this increases notably with income. 

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