A quarter of the online population does gardening or yard work at least once a week

Garden centers should target people aged 30-39 and those with children under 12

• A quarter of the online population across 17 countries does gardening or yard work at least once a week
• A further 7% do it every day or most days
• 24% say they never do any gardening or yard work

Traditionally, garden centers have tended to target older age groups, but our latest data suggests that people in their thirties and people living in households with children under 12 years old are also a prime target audience.