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22.07.2016

IFA 2016

GfK Thema der Veranstaltung:
Der Connected Consumer unterscheidet sich von früheren Verbrauchergenerationen: Er macht sich neue Technologien zu eigen, integriert sie in sein Leben und passt sie für jeden erdenklichen Lebensbereich an. Vernetzt zu sein hat ihm enorme Vorteile verschafft und zu einer grundlegenden Verhaltensänderung geführt.

Um in dieser neuen Welt bestehen zu können, müssen Hersteller und Retailer heute schon verstehen, was Konsumenten morgen wollen.

GfK war mit eigenem Messebüro vor Ort.

Wir sehen uns im nächsten Jahr!

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