No matter what they're shopping for - it could be anything from fashion or financial services to packaged food and beverages - global consumers' shopping behavior is truly omnichannel.
Consumers tell us that they shop using both online and offline channels for different but complementary reasons. They also tell us that their mobile device is quickly becoming their most important shopping tool. 41% of global shoppers think this, rising to 52% of Gen Y and 72% of Leading Edge Consumers (the early adopters, influential and passionate shoppers).
Take a look at our infographic and discover "How to win the 2017 shopper":