How to win the 2017 shopper

Digitally savvy shoppers embrace omnichannel shopping and mobile

No matter what they're shopping for - it could be anything from fashion or financial services to packaged food and beverages - global consumers' shopping behavior is truly omnichannel.

Consumers tell us that they shop using both online and offline channels for different but complementary reasons. They also tell us that their mobile device is quickly becoming their most important shopping tool. 41% of global shoppers think this, rising to 52% of Gen Y and 72% of Leading Edge Consumers (the early adopters, influential and passionate shoppers).

Take a look at our infographic and discover "How to win the 2017 shopper":

Related Products

  • GfK Out-of-Home Panel

    Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

    Read more
  • GfK Point of Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more

Related Insights

  • 19.10.2020


    If you know this Black Friday will be like no other, you can take ...

    How changes in shopping habits will affect your biggest sales season of the year.

  • 23.09.2020


    Know how sustainability concerns impact shopping behavior

    Learn how values and shopping behavior are changing based on environmental concerns so you can take action in our Who Cares? Who Does? Report.

  • 12.08.2020


    COVID-19 - Changes in online behavior across Europe - June

    How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report and compare how they develop by country ...

View all Insights