31.08.2015

How important is the look & style of technology products?

International average for importance of look and style in buying tech products

Explore our complete free-of-charge study

With a number of new technology gadgets being launched this summer, this is the perfect time for investigating how important the look and style of a technology product is to consumers, in deciding which one to buy.

We asked over 26,000 consumers aged 15 or older in 22 countries how strongly they agree - or disagree - with the statement "The look and style of a technology product is very important in deciding which one to buy”.

Overall, one in three consumers firmly agree (top 2 boxes) that the look and style of a technology product is very important in deciding which one to buy
Agreement is highest in Turkey, Mexico and Brazil
Sweden, Belgium and Japan have highest percentages disagreeing

Download Infographic Look and style countries

Download Infographic Look and style total

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14='{type=string, value=contact}', 15='{type=string, value=Contacto}', 16='{type=string, value=contacto}', 17='{type=string, value=Contact}', 18='{type=string, value=contact}', 19='{type=string, value=Contatti}', 20='{type=string, value=contatti}', 21='{type=string, value=Kontakt}', 22='{type=string, value=kontakt}', 23='{type=string, value=Контактные данные}', 24='{type=string, value=contact}', 25='{type=string, value=연락처}', 26='{type=string, value=contact}', 27='{type=string, value=お問合せ}', 28='{type=string, value=contact}', 29='{type=string, value=contact}'}], [About-GfK, Quick-Links, Legal]

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How important is the look & style of technology products?

International average for importance of look and style in buying tech products

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