logo
search
EN
logo
search

Home /

Insights /

Insight Detail

31.08.2015

How important is the look & style of technology products?

International average for importance of look and style in buying tech products

Explore our complete free-of-charge study

With a number of new technology gadgets being launched this summer, this is the perfect time for investigating how important the look and style of a technology product is to consumers, in deciding which one to buy.

We asked over 26,000 consumers aged 15 or older in 22 countries how strongly they agree - or disagree - with the statement "The look and style of a technology product is very important in deciding which one to buy”.

  • Overall, one in three consumers firmly agree (top 2 boxes) that the look and style of a technology product is very important in deciding which one to buy
  • Agreement is highest in Turkey, Mexico and Brazil
  • Sweden, Belgium and Japan have highest percentages disagreeing
Download Infographic Look and style countries
Download Infographic Look and style total

Related Products

  • GfK Out-of-Home Panel

    Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

    Read more
  • GfK Market Intelligence: Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more

Related Insights

  • 29.10.2020

    How important is the look & style of technology products? Reports

    COVID-19 - Changes in online behavior across Europe - September

    How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report .

    Read more How important is the look & style of technology products?

  • 19.10.2020

    How important is the look & style of technology products? Articles

    If you know this Black Friday will be like no other, you can take ...

    How changes in shopping habits will affect your biggest sales season of the year.

    Read more How important is the look & style of technology products?

  • 23.09.2020

    How important is the look & style of technology products? Reports

    Know how sustainability concerns impact shopping behavior

    Learn how values and shopping behavior are changing based on environmental concerns so you can take action in our Who Cares? Who Does? Report.

    Read more How important is the look & style of technology products?
View all Insights