logo
EN

NewYork, 31.05.2018

GfK rises in ranking of innovative MRX companies

GfK has once again placed among the most innovative market research firms, according to an annual ranking published by the American Marketing Association.

Based on responses from nearly 4,000 market research clients and suppliers around the world, the latest GreenBook Research Industry Trends (GRIT) report places GfK at #6 among research vendors when it comes to innovation. This represents a jump of one place versus last year’s ranking, and puts GfK ahead of companies such as Google, VisionCritical, and YouGov.

In terms of what makes companies innovative, suppliers tend to think in terms of specific technologies and methodologies, while clients are far more likely to mention flexibility and customer focus. Based on these findings, GreenBook observes that “a truly innovative business needs to balance the speed and flexibility required to stay current technologically and methodologically with the softer, human side of the business.”

Respondents who cited GfK as innovative were equally likely to come from North America or Europe, with Central and South America and Asia also contributing to the company’s strong showing.

The report also includes a listing of most innovative research client companies, as well as special sections on blockchain, the future of sampling, automation platforms, and GDPR.

You can access the GRIT report at this link.

Related Products

  • GfK Consumer Insights Engine

    A comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more
  • GfK Why2Buy

    Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.

    Read more

Related Insights

  • 05.06.2020

    Reports

    COVID-19 - Changes in online behavior across Europe

    Which categories of online use are increasing and decreasing across Europe? Time spent on categories like News Public Services, Communication and ...

  • 16.07.2020

    News

    Geomarketing use case: Martlets

    Find out in our use case how geomarketing helped our client Martlets optimize their delivery health care services.

  • 13.07.2020

    News

    Map of the Month: FMCG share of brick-and-mortar retail turnover, ...

    GfK’s Map of the Month for July illustrates fast-moving consumer goods’ (FMCG) share of brick-and-mortar retail turnover in Europe in 2019.

View all Insights