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25.11.2015

GfK Insight Summit 2015: Hybride Konsumenten in smarten Lebenswelten

Die Art und Weise, wie wir LEBEN, ARBEITEN, EINKAUFEN und KONSUMIEREN wird sich in den nächsten 10 Jahren dramatisch verändern. Auf welche zukünftigen Entwicklungen sich Unternehmen einstellen müssen, um am Markt erfolgreich zu bleiben, war das zentrale Thema des INSIGHT SUMMIT 2015 in Düsseldorf. Über 200 Teilnehmer aus der deutschen Wirtschaft diskutierten über aktuelle Trends und Themen. Sven Gábor Jánszky, Deutschland innovativster Trendforscher hielt die Key Note des Tages.

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