With the proliferation of the internet, a 'hyper' segment of the connected population has recently emerged in India. To help clients understand and effectively target this important growing consumer segment, GfK launched an in-depth study to understand their internet consumption patterns. The detailed findings of the study was unveiled at The Hyperconnected Consumers in India event in Mumbai on September 7, 2017.
Opening Keynote Presentation: Imagining Consumerism with Digital India
Arvind Gupta, Head of Digital India Foundation and IT, BJP
Exploring the Digital Generation's mindset
Dr. Fabian Buder, Project Lead "Leaders of Tomorrow", GfK Verein
Discover the era of Hyperconnected Consumer in India
Karthik Venkatakrishnan, Regional Director, Digital Marketing Intelligence, GfK Asia
Panel Discussion: Targeting Hyperconnected Consumers in the New Media Norm
Moderator: Sunil Lulla, Chairman & Managing Director, GREY Group India
- Gayatri Yadav, President & Head, Consumer Strategy & Innovation, Star India
- Achint Setia, Head, Business Development & Data Sciences, Viacom18 Media
- Sameer Pitalwalla, CEO and Co-Founder, Culture Machine
- Lee Risk, Commerical Director, Media, GfK Asia
Panel Discussion: Marketing to the Hyperconnected Consumers
Moderator: Anup Jain, Strategic Advisor, Retail and Consumer, GfK India
- Arvind R Vohra, Executive Director, Gionee India
- Rahul Singh, CEO and Founder, The Beer Café
- Pascal Bollon, Managing Director, GfK South Asia
The insights of the GfK's custom study 'The Hyperconnected Consumers of India' will highlight to businesses why it is imperative to review and rethink their targeting strategy for this unique segment.
Click here to download the preview report for the Hyperconnected Consumers of India study now!
The Hyperconnected Consumer study was conducted in India between June and August 2017 amongst more than 2,500 smartphone owners, and a subset sample of 750 was tracked on its Android smartphones for six weeks to generate behavioral insights. The survey covered nine urban cities of India with the objective of gaining a deeper understanding of hyper-connected consumers' media habits in the digital space.