logo EN

Mumbai, 14.10.2017

Event video highlights: The Hyperconnected Consumers in India

With the proliferation of the internet, a 'hyper' segment of the connected population has recently emerged in India. To help clients understand and effectively target this important growing consumer segment, GfK launched an in-depth study to understand their internet consumption patterns. The detailed findings of the study was unveiled at The Hyperconnected Consumers in India event in Mumbai on September 7, 2017.

Opening Keynote Presentation: Imagining Consumerism with Digital India
Arvind Gupta, Head of Digital India Foundation and IT, BJP

Exploring the Digital Generation's mindset
Dr. Fabian Buder, Project Lead "Leaders of Tomorrow", GfK Verein

Discover the era of Hyperconnected Consumer in India
Karthik Venkatakrishnan, Regional Director, Digital Marketing Intelligence, GfK Asia

Panel Discussion: Targeting Hyperconnected Consumers in the New Media Norm
Moderator: Sunil Lulla, Chairman & Managing Director, GREY Group India
Panelists:
- Gayatri Yadav, President & Head, Consumer Strategy & Innovation, Star India
- Achint Setia, Head, Business Development & Data Sciences, Viacom18 Media
- Sameer Pitalwalla, CEO and Co-Founder, Culture Machine
- Lee Risk, Commerical Director, Media, GfK Asia

Panel Discussion: Marketing to the Hyperconnected Consumers
Moderator: Anup Jain, Strategic Advisor, Retail and Consumer, GfK India
Panelists:
- Arvind R Vohra, Executive Director, Gionee India
- Rahul Singh, CEO and Founder, The Beer Café
- Pascal Bollon, Managing Director, GfK South Asia

The insights of the GfK's custom study 'The Hyperconnected Consumers of India' will highlight to businesses why it is imperative to review and rethink their targeting strategy for this unique segment.

Click here to download the preview report for the Hyperconnected Consumers of India study now!

About The Hyperconnected Consumers of India study

The Hyperconnected Consumer study was conducted in India between June and August 2017 amongst more than 2,500 smartphone owners, and a subset sample of 750 was tracked on its Android smartphones for six weeks to generate behavioral insights. The survey covered nine urban cities of India with the objective of gaining a deeper understanding of hyper-connected consumers' media habits in the digital space.  

Related Products

  • GfK Point of Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more
  • GfK Why2Buy

    Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.

    Read more

Related Insights

  • 29.06.2020

    News

    Map of the Month: Retail share of private consumption, Europe 2019

    GfK’s Map of the Month for June illustrates the brick-and-mortar retail turnover share of private consumption in Europe in 2019.

  • 26.06.2020

    Reports

    GfK Coronavirus Recovery Atlas: forward mapping for the new market ...

    Our latest in-depth, far-reaching report of market insights, commentary and forward projection for the global TCG market. It is richly illustrated ...

  • 24.06.2020

    Webinars

    GfK Expert Panel - The post-lockdown economy

    Sign up for this on-demand-webinar to get an exclusive insight on how purchasing patterns and retail strategies have changed.

View all Insights