Environmental values and ethical shopping

Country ranking for: I feel guilty when I do something that is not environmentally friendly


With the 45th World Earth Day happening on 22 April, our survey findings show how important environmental values are to people internationally - by country, by gender and by age.

GfK asked over 28,000 people aged 15 or older across 23 countries about how strongly - on a 7 point scale - they agree with the following specific statements:

  • Brands and companies have to be environmentally responsible these days
  • I feel guilty when I do something that is not environmentally friendly
  • I only buy products and services that appeal to my beliefs, values or ideals
Explore our complete free-of-charge study

Related Products

  • GfK Out-of-Home Panel

    Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

    Read more
  • GfK Point of Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more

Related Insights

  • 19.10.2020


    If you know this Black Friday will be like no other, you can take ...

    How changes in shopping habits will affect your biggest sales season of the year.

  • 23.09.2020


    Know how sustainability concerns impact shopping behavior

    Learn how values and shopping behavior are changing based on environmental concerns so you can take action in our Who Cares? Who Does? Report.

  • 12.08.2020


    COVID-19 - Changes in online behavior across Europe - June

    How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report and compare how they develop by country ...

View all Insights