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22.08.2019

ECR Tag 2019

Am 18. und 19. September 2019 fand der ECR Tag in Essen unter dem Motto „Trends, Strategien und Innovationen im Offline- und Online-Handel“ statt.

Sie konnten uns auch wieder am GfK Stand im ECR Village treffen und an unseren Shopper Foren teilnehmen.

Unsere ECR-Highlights waren:

Mittwoch, 18. September 2019
Collaborate for shopper experience – Alle Wege führen zum Shopper in Kooperation mit GfK SE | 14:15 – 15:45
Moderation: Matthias Groß, GfK SE

Den Shopper verstehen: Mahlzeiten als Wachstumstreiber für den LEH | 14:15 - 14:40
Referenten: Cai Carsten Danckwerts, Mars Food Germany; Lena Rütten, Mars Food Germany; Martin Schlottmann, GfK SE; Bettina Arneth, GfK SE

Chance und Risiken im Nonfood Business | 14:40 - 15:05
Referent: Martin Langhauser, GfK SE

Total Store – total new? | 15:05 - 15:30
Referenten: Birgit Schröder, GS1 Germany GmbH; Dr. Robert Kecskes, GfK SE

Donnerstag, 19. September 2019
Frei von Plastik – was Shopper denken, fordern und aktiv tun | 12:15 - 12:35
Referent: Dr. Robert Kecskes, GfK SE

Interesse an den Vorträgen? Oder haben Sie sonstige Fragen? Kontaktieren Sie uns direkt.

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  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

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  • GfK Why2Buy

    Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.

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