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07.09.2018

ECR Tag 2018

Am 19. und 20. September 2018 fand der ECR Tag in Wiesbaden unter dem Motto "Trends im Handel" statt.

Auch in diesem Jahr waren wir wieder mit eigenem Stand vertreten!

Unsere Messe-Highlights:

Mittwoch, 19. September 2018

  • GfK Forum 1: Category Management + Shopper Marketing – "Alles bleibt besser" 
    14:00 – 15:30 Uhr

  • GfK Vortrag: Category Management in Internationalen Handelsunternehmen
    14:30 – 15:00 Uhr
    Referent: Dr. Marc Knuff, Senior Retail Director, GfK

Donnerstag, 20. September 2018

  • GfK Forum 1: Category Management + Shopper Marketing – Altbewährte und neue Wege
    11:30 – 13:00 Uhr
    Moderation: Dr. Mark Knuff, Senior Director Retail, GfK

  • GfK Vortrag 1: Kategorie- und Markenwachstum durch optimierte Regalplatzierung
    11:30 - 12:00 Uhr
    Referenten: Marco Riccio, Customer Development Manager, Friesland Campina Germany & Anna-Katharina Kraus, Director Shopper Activation Solutions, GfK

  • GfK Vortrag 2: Lizenzgeschäft im Lebensmitteleinzelhandel – Wachstumspotenziale durch Batman & Co.
    12:30 - 13:00 Uhr
    Referenten: Henning Kammann, Senior Category Manager, Warner Bros. Consumer Products – a division of WarnerBros. Entertainment GmbH & Michael Diehl, Senior Manager Retail & Lifestyle, GfK

Weitere Informationen zum Programm finden sie hier.

Sie haben Fragen zu unseren Themen oder möchten einen Termin vereinbaren? Kontaktieren Sie uns gerne direkt!

Related Products

  • GfK Consumer Insights Engine

    A comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.

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  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

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  • GfK Why2Buy

    Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.

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