logo
search
EN

16.06.2016

ECR Tag 2016

Am 21. und 22. September 2016 fand der ECR Tag in Berlin unter dem Motto "Digitale Realität: Die Welt zwischen on- und offline" statt.

Auch in diesem Jahr waren wir wieder mit eigenem Stand vertreten!

Unsere Messe-Highlights für Sie waren:

1. GfK Forum: Hautnah am Kunden durch Category Management und Shopper Marketing
Mittwoch, 21. September / 13:45 - 15:15 Uhr

2. GfK Forum: Shopper Insights im Omnichannel Zeitalter
Donnerstag, 22. September / 14:15 - 15:45 Uhr
Moderation Ingo Stapf, Senior Director Shopper Activation Solutions, GfK

3. GfK Vortrag  (im Rahmen des 2. Forums): Category Management für den E-Commerce
Donnerstag, 22. September / 15:15 - 15:45 Uhr
Matthias Groß, Senior Director Shopper Activation Solutions Germany, GfK

Weitere Informationen zum Programm finden sie hier

Related Products

  • GfK Out-of-Home Panel

    Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

    Read more
  • GfK Consumer Insights Engine

    A comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more

Related Insights

  • 17.02.2021

    ECR Tag 2016 White papers

    The Pandemic Boost for E-Commerce in FMCG in Europe – Will it last?

    Explore the key developments of E-Commerce in FMCG and how this affects retailers.

  • 11.11.2020

    ECR Tag 2016 Webinars

    On-demand webinar: Shoppers in a world of change

    How disruption & innovation have transformed the purchase experience and FMCG. Watch this in-depth learning session featuring insights from GfK’s ...

  • 29.10.2020

    ECR Tag 2016 Reports

    COVID-19 - Changes in online behavior across Europe - September

    How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report .

View all Insights