Watch here our presentation at this year’s ‘Sustainability Week: Countdown to COP26’ virtual event held by the Economist. Over the past 2 years, a further 10% of Europeans have turned into eco-activists. Today 28% takes real action to reduce their footprint. As a result, it pays to be green. Understand the different ‘eco-types’ amongst consumers, how these have evolved in recent years and how their concerns have turned into actual buying behaviors.
In this video we cover the current behaviors and major changes regarding sustainability, as well as the discussing the value-action gap in FMCG, what it means for business and the opportunities surrounding it.