A hyperconnected consumer is defined as someone who owns a smartphone and at least one other connected device, which they use to access the internet daily with, and who spend more than four hours daily on the smartphone.
A recent GfK study revealed that one in every ten of India’s internet population is a hyperconnected consumer, translating to around 41 million hyperconnected consumers in the country.
With the expanding hyperconnected population in India, it is crucial that companies have an in-depth understanding of the attitudes and behaviours of today’s hyperconnected consumers. Insights from the Hyperconnected Consumers in India 2017 study make valuable inputs for brands when rethinking their marketing, targeting and omnichannel strategies across the consumer purchase journey.
With your consumers' needs and desires at the core, our experts will translate findings from the study into relevant actionable insights that will empower you to make smart business decisions.
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The Hyperconnected Consumer study was conducted in India between June and August 2017 amongst more than 2500 smartphone owners, and a subset sample of 750 was tracked on its Android smartphones for six weeks to generate behavioral insights. The survey covered nine urban cities of India with the objective of gaining a deeper understanding of hyper-connected consumers’ media habits in the digital space.