logo EN

Mumbai, 10.09.2017

Discover the Hyperconnected Consumers in India 2017

A hyperconnected consumer is defined as someone who owns a smartphone and at least one other connected device, which they use to access the internet daily with, and who spend more than four hours daily on the smartphone.

A recent GfK study revealed that one in every ten of India’s internet population is a hyperconnected consumer, translating to around 41 million hyperconnected consumers in the country.

With the expanding hyperconnected population in India, it is crucial that companies have an in-depth understanding of the attitudes and behaviours of today’s hyperconnected consumers. Insights from the Hyperconnected Consumers in India 2017 study make valuable inputs for brands when rethinking their marketing, targeting and omnichannel strategies across the consumer purchase journey.

With your consumers' needs and desires at the core, our experts will translate findings from the study into relevant actionable insights that will empower you to make smart business decisions.

Click here to view and download Full infographics.

About the Hyperconnected Consumer 2017 study

The Hyperconnected Consumer study was conducted in India between June and August 2017 amongst more than 2500 smartphone owners, and a subset sample of 750 was tracked on its Android smartphones for six weeks to generate behavioral insights. The survey covered nine urban cities of India with the objective of gaining a deeper understanding of hyper-connected consumers’ media habits in the digital space.

Related Products

  • GfK Point of Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more
  • GfK Why2Buy

    Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.

    Read more

Related Insights

  • 29.06.2020


    Map of the Month: Retail share of private consumption, Europe 2019

    GfK’s Map of the Month for June illustrates the brick-and-mortar retail turnover share of private consumption in Europe in 2019.

  • 26.06.2020


    GfK Coronavirus Recovery Atlas: forward mapping for the new market ...

    Our latest in-depth, far-reaching report of market insights, commentary and forward projection for the global TCG market. It is richly illustrated ...

  • 24.06.2020


    GfK Expert Panel - The post-lockdown economy

    Sign up for this on-demand-webinar to get an exclusive insight on how purchasing patterns and retail strategies have changed.

View all Insights