Today we are living in a digitally connected world ruled by the millennials and hyper-connected consumers who are eagerly looking for innovation. They demand ease, comfort and something extraordinary in every product and services they buy.
To help brands communicate well with the hyperconnected consumer, the government of India has seriously taken a path towards achieving the dream of making the country digitally connected. With a plethora of opportunities that Digital India brings to the table, it has become imperative for companies to have an in-depth understanding of how to deal with today’s hyperconnected consumer and make the best use of it.
With the expanding hyperconnected population in India, it is crucial that companies have an in-depth understanding of the attitudes and behaviours of today’s hyperconnected consumers. Insights from the Hyperconnected Consumers in India 2017 study make valuable inputs for brands when rethinking their marketing, targeting and omnichannel strategies across the consumer purchase journey.
With your consumers' needs and desires at the core, our experts will translate findings from the study into relevant actionable insights that will empower you to make smart business decisions.
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Find out more about this emerging segment of consumers, based on The Hyperconnected Consumers in India 2017 study: who are they? When and what do they do online, and the ways which they engage with brands online.
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