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Taipei, 27.04.2017

廣告、宣傳仍影響消費者購買決策-不論數位廣告或傳統廣告

我們訪問全球20,000位消費者哪些因素影響他們的購買決策。

其中31% 的受訪者提到電視/平面廣告和29%表示線上廣告。此數據在Y世代與早期採用者(Leading Edge Consumers)占最高。這表示消費者仍受到廣告影響,不論是數位廣告或傳統廣告都一樣重要。

研究中還發現,多螢幕購物和透過數位廣告進行購物比例正在上升。21%的受訪者表示,他們越來越常使用智慧型裝置來瀏覽或購買他們在看電視時所看到的廣告產品。31%的早期採用者(Leading Edge Consumers)表示較以往更常透過數位廣告購買商品。

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