logo EN

Nürnberg, 27.03.2020

Consumer Index Februar 2020

Im Auge des Sturms

Corona-Shutdown in Wirtschaft und Gesellschaft – Wie gelingt der Re-Start des Soziallebens?

Erfahren Sie mehr zu den folgenden Themen im Consumer Index für den Monat Februar 2020: 

 - Von Desinfektion bis Klopapier: die Hortungskategorien
- Außer-Haus-Kategorien: Verlagerung nach drinnen - aber ohne vollständige Kompensation
- Inszenierung unnötig: Kosmetikprodukte leiden
LOHAS-Zielgruppen: Auch Ernährungsbewusste horten in der Krise
- Sortimentsentwicklung bei Fast Moving Consumer Goods
- Vertriebsschienenanteile im Lebensmitteleinzelhandel

Download (PDF)

Related Products

  • GfK Point of Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more
  • GfK Why2Buy

    Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.

    Read more

Related Insights

  • 29.06.2020


    Map of the Month: Retail share of private consumption, Europe 2019

    GfK’s Map of the Month for June illustrates the brick-and-mortar retail turnover share of private consumption in Europe in 2019.

  • 26.06.2020


    GfK Coronavirus Recovery Atlas: forward mapping for the new market ...

    Our latest in-depth, far-reaching report of market insights, commentary and forward projection for the global TCG market. It is richly illustrated ...

  • 24.06.2020


    GfK Expert Panel - The post-lockdown economy

    Sign up for this on-demand-webinar to get an exclusive insight on how purchasing patterns and retail strategies have changed.

View all Insights