logo EN

Nürnberg, 30.01.2020

Consumer Index Dezember 2019

Wachstum dank Trading-up

2019 war kein einfaches Jahr für Hersteller und Handel. Bei den Shoppern scheint die unstete Lage jedoch keinen größeren Eindruck zu machen. Sowohl der Anteil der Haushalte, die von sich sagen, sie könnten sich alles leisten, als auch die Qualitätsorientierung der Shopper ist im Jahr 2019 weiter angestiegen.

Erfahren Sie mehr im aktuellen Consumer Index für den Monat Dezember 2019.

Download (PDF)

Related Products

  • GfK Point of Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more
  • GfK Why2Buy

    Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.

    Read more

Related Insights

  • 29.06.2020


    Map of the Month: Retail share of private consumption, Europe 2019

    GfK’s Map of the Month for June illustrates the brick-and-mortar retail turnover share of private consumption in Europe in 2019.

  • 26.06.2020


    GfK Coronavirus Recovery Atlas: forward mapping for the new market ...

    Our latest in-depth, far-reaching report of market insights, commentary and forward projection for the global TCG market. It is richly illustrated ...

  • 24.06.2020


    GfK Expert Panel - The post-lockdown economy

    Sign up for this on-demand-webinar to get an exclusive insight on how purchasing patterns and retail strategies have changed.

View all Insights