logo
search
EN

10.05.2016

Connected Consumer Index

GfK’s Connected Consumer Index provides a single measure covering how much, and on what devices, consumers in each of 78 countries and 8 world regions digitally connect with each other and with digital content. 

It enables a quick comparison of how ‘connected’ the different regions and countries are per capita, giving trends over the last 5 years and a forecast for the current year. 

The index incorporates 11 device types (smartphone, tablet, mobile PC, desktop PC, wearables, smart TV, TV set-top box, video games console, e-reader, connected cars, smart home) with data weighted for usage.  

Explore the Connected Consumer Index.

Related Products

  • gfknewron

    AI-powered intelligence connects all sales and consumer data into a smart solution that enables you to react, plan, predict, pivot, and win.

    Read more
  • gfknewron Predict

    AI-powered market, brand and consumer intelligence and recommendations that put you in front of the rest.

    Read more
  • gfknewron Market

    Point of sales data supercharged in a digital platform with visualization, always-on insights, alerts, and search to know what sold, where, and when.

    Read more

Insights

View all Insights