logo
search
EN

28.02.2015

Comparing prices using mobile phone while in a store

What activities are shoppers doing on their mobile phones, while they are in a store?
Find out how countries, age groups and men/women differ in comparing prices, contacting friends or family for advice, taking pictures of products or advertisements, scanning barcodes or QR codes, and buying products through an app or a website.

For the survey, GfK interviewed more than 25,000 mobile phone users aged 15 or older in 23 countries either online or face-to-face in summer 2014. The countries included are Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, South Africa, South Korea, Spain, Sweden, Turkey, UK, Ukraine and USA.

Explore our complete free-of-charge study

Related Products

  • GfK Out-of-Home Panel

    Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

    Read more
  • GfK Point of Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more

Related Insights

  • 19.10.2020

    Articles

    If you know this Black Friday will be like no other, you can take ...

    How changes in shopping habits will affect your biggest sales season of the year.

  • 23.09.2020

    Reports

    Know how sustainability concerns impact shopping behavior

    Learn how values and shopping behavior are changing based on environmental concerns so you can take action in our Who Cares? Who Does? Report.

  • 12.08.2020

    Reports

    COVID-19 - Changes in online behavior across Europe - June

    How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report and compare how they develop by country ...

View all Insights