Omnichannel shopping becomes the new normal in APAC
Connected Consumers in APAC seek the best of both worlds. Shoppers in China are the most likely to embrace omnichannel shopping – seven in ten (71%) shop both online and in-store. Australian shoppers are the most likely to shun online: almost two thirds (62%) shop exclusively in-store. In contrast, Indian’s lead the way in online shopping with almost one quarter (23%) shopping the category exclusively online. Find out more in our latest infographic.