You are on the global GfK website. Visit our local website for more offerings and information in your country.
Global Insights Director, FMCG
Global Commercial Director, Advanced Solutions
Being aware of behavior changes is now more vital than ever before.
What choices are there to stay? Which are fluctuating trends?
Different forces are changing the buying intent of nearly every consumer; however, every consumer acts differently. GfK collects 360 shopper data to help you understand how each segment of buyer personas reacts to these forces.
Check out our interactive behavior change hub to find out more on these expected behaviors and many related insights