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In our free webinar we spoke about the state of FMCG across the EU. As well as sharing specific findings from our latest business and consumer surveys focusing on behavior change, and the most influential trends and crisis impact.
Our speakers:
Lenneke Schills
Global Insights Director, FMCG
Silke Leibmann
Global Commercial Director, Advanced Solutions
Being aware of behavior changes is now more vital than ever before.
What choices are there to stay? Which are fluctuating trends?
Different forces are changing the buying intent of nearly every consumer; however, every consumer acts differently. GfK collects 360 shopper data to help you understand how each segment of buyer personas reacts to these forces.
Check out our interactive behavior change hub to find out more on these expected behaviors and many related insights
If you would like to speak to one of our experts, please share your details and we will get in touch.
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