Shoppers’ behavioral response in times of instability
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In our free webinar we spoke about the state of FMCG across the EU. As well as sharing specific findings from our latest business and consumer surveys focusing on behavior change, and the most influential trends and crisis impact.
Global Insights Director, FMCG
Global Commercial Director, Advanced Solutions
Being aware of behavior changes is now more vital than ever before.
What choices are there to stay? Which are fluctuating trends? Different forces are changing the buying intent of nearly every consumer; however, every consumer acts differently. GfK collects 360 shopper data to help you understand how each segment of buyer personas reacts to these forces.
Check out our interactive behavior change hub to find out more on these expected behaviors and many related insights
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