logo EN


At CRC 2018, GfK will share in-depth profiles of Leading-Edge Consumers

Not all consumers are created equal, and so you should not spend the same amount of time tracking them all. GfK has identified a proprietary consumer segment, the Leading Edge Consumer (“LEC”), that has proven to be a group that signals “things to come” in the marketplace. At the 2018 Corporate Researcher Conference (CRC), GfK's Kathy Sheehan and Joe Beier will share how LEC's predictive power comes from their “triple threat” profile that includes an enthusiasm for a category, a leaning toward early adoption of innovation and a throng of folks that typically follow their leads.

This session will profile the key attitudes and behaviors of this important consumer segment as well as distill out key implications for retailers and manufacturers for how to best prepare for the marketplace of the future. This presentation will draw upon the latest finding from GfK’s various Trends, Consumer and Shopper studies (including GfK Consumer Life and FutureBuy). Attendees will learn:

  • What is the DNA of a Leading Edge Consumer? 
  • What have we learned from Leading Edge Consumers about where retail is going? 
  • What are the emerging trends that Leading Edge Consumers are pointing to today, that can help you future-proof your business for tomorrow?

Related Products

  • GfK Consumer Insights Engine

    A comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more
  • GfK Why2Buy

    Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.

    Read more

Related Insights

  • 05.06.2020


    COVID-19 - Changes in online behavior across Europe

    Which categories of online use are increasing and decreasing across Europe? Time spent on categories like News Public Services, Communication and ...

  • 13.07.2020


    Map of the Month: FMCG share of brick-and-mortar retail turnover, ...

    GfK’s Map of the Month for July illustrates fast-moving consumer goods’ (FMCG) share of brick-and-mortar retail turnover in Europe in 2019.

  • 29.06.2020


    Map of the Month: Retail share of private consumption, Europe 2019

    GfK’s Map of the Month for June illustrates the brick-and-mortar retail turnover share of private consumption in Europe in 2019.

View all Insights