Today’s connected consumer demands a great experience throughout the entire purchase journey – and that includes the after-sales service. In the short term that means brands need to get the basics right and provide an easy-to-use way to resolve customer issues and problems that arise after purchase.
Getting the after-sales service right in the short term will be easier than delivering a longer-term strategy that truly delights customers and builds strong relationships. However, we’ve seen that brands must bridge the polarized approach of treating sales and service differently if they are to maximize the opportunities offered by a truly customer centric organization.
Learn more from our After Sales Service Whitepaper -- Making memorable experiences to build lifetime value